Kissing Spot Creative Freelance Design, Art and Photo Direction

Kissing Spot Creative





6.2008 to Present | KissingSpot Creative | PRINCIPLE
• Design, art and photo direction on a single project or continuing basis
• Writer, designer, photographer at

10.2002 to 5.2008 | RR Donnelley | SENIOR DESIGNER/ART DIRECTOR
• Worked on site at Ace Hardware with merchandising, copy, and Ace associates to organize, design, edit and proof circulars and specialty catalogs
• Planned, coordinated and approved set specifications and locations, photo shoot schedules and final images with photo studios for custom shots and catalogs
• Established and updated design standards with creative staff and client to create circular templates that maintain corporate identity and reflect current marketing goals
• Collaborated with individual departments and senior advertising associates to create specialty circulars and presentation pieces addressing proposed marketing opportunities

3.2000 to 2.2002 | Enesco, Itasca, IL | ACCOUNT EXECUTIVE/CREATIVE DIRECTOR
• Directed the design, photography and production of catalogs and collateral material for the Home Gallery and Milieu Divisions (decorative accents and home accessories), as well as major account (mass retail) giftware and home product lines
• Maintained annual budgets for photography, freelance design, catalog production, printing and packaging prototypes
• Managed outside agencies and a staff of senior designers and account managers
• Approved creative concepts, final artwork, and production schedules

6.1999 to 9.1999 | Italia Advertising, Chicago, IL | SENIOR ART DIRECTOR
• Oversaw design, set photo goals, and directed photography for a series of circulars and catalogs for Sears
• Met with creative and merchandising client representatives to establish and review overall design and photography efforts
• Actively participated in circular planning meetings to resolve merchandising and pagination issues with client management before the start of production

1.1999 to 5.1999 | RR Donnelley, Elgin, IL | CREATIVE DIRECTOR
• Established a new Creative Services Department at RR Donnelley in Elgin dedicated to design and copy for TruServ retail circulars and catalogs
• Conceived, designed and executed circular and collateral promotional pieces
• Led client turn-in meetings to determine pagination and resolve merchandising issues
• Led weekly production meetings to ensure scheduled dates were met

7.1997 to 12.1998 | TruServ, Inc. (Coast to Coast Division), Chicago, IL | ART DIRECTOR
• Oversaw the design of circulars, specialty catalogs and promotional pieces
• Directed photography for divisional and corporate projects
• Managed design staff, and collaborated closely with copy, production, and traffic to maintain corporate design integrity and production schedules
• Researched, appraised, and maintained a stable of outside design and photography resources
• Collaborated with a team of advertising, marketing and merchandising associates, along with outside agencies, to create distinct branding identities for TruServ’s individual retail identities

7.1995 to 1.1997 | Bradlees, Braintree, MA | GRAPHIC DESIGNER
• Designed and produced department identity, private label packaging, and promotional graphics for a regional department store chain
• Wrote and edited copy for in-store media materials and promotional graphics
• Identified and worked with outside print and photography resources to achieve desired goals and schedules within established budget levels

11.1989 to 6.1995 | Stuarts Department Stores, Franklin, MA | CREATIVE DIRECTOR
• Directed the design, copy, and production of promotional print, ROP and direct mail
• Managed staff responsible for all corporate and promotional projects
• Planned theme, space allocation and pagination for approximately 33 circulars per year with senior management and merchandising staff
• Led proofing sessions with buying staff to ensure accuracy and maintain corporate creative goals

8.1985 to 8.1989 | Zayre, Natick, MA | LAYOUT ARTIST
• Designed circulars, cover graphics, ROP’s, and special projects as assigned by the art director
• Participated in release meetings with outside studios to review specific photo goals and requirements by project

1.1984 to 8.1985 | Mervyns, Hayward, CA | LAYOUT ARTIST
• Designed circular pages and covers, special projects and promotional mailings
• Participated in circular planning meetings to identify marketing goals/issues
• Participated in proofing sessions with buying staff

7.1979 to 11.1983 | Boston University School of Medicine, Boston, MA | GRAPHIC DESIGNER
• Designed, edited and produced medical research graphics and logos as well as promotional publications for individual clients and departments in a fee-for-service environment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.